9 Actionable Steps to Improve Your Google Rankings

Keyword rankings are important because they affect your website’s organic (unpaid) visibility and traffic. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query. If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook. Internal linking not only helps Google crawl and index all linked pages on your site – it also helps to interlink topic clusters, which is a valuable SEO content strategy. This is why a page with no inbound or internal links can be difficult to rank, as it it’s not found by Google via links in order to be crawled and indexed.

Keep Users On Your Site Longer

51% of smartphone users have discovered a new brand through mobile phone searches. Mobile optimization not only improves user experience but also helps with ranking. After Google introduced the mobile-first index, it has become essential to pass the mobile-friendly test. Once you’ve heard back from a few places, you’ll be able to start creating content and publishing it on their website. This can have a twofold benefit, first, you’ll be building valuable inbound links from high-quality sites. Secondly, you may also drive traffic from those websites to your page.

• Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website.
• You can specify Clip Markup and Seek Markup in your video to show Google which topics you cover during which video segments.
• Your tone can be formal, conversational, or educational; ensure it matches the requirement.
• If you aren’t sure about search intent or if you believe readers may have multiple questions, check the top-ranking results for the query.
• Having a Google Business Profile is essential if you have a physical business.

How to Use This Tool

The header tag provides structure to your site by identifying headings and subheadings of your web page. Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing. And Semrush provides a one-stop solution to manage and boost your SEO efforts effectively.

It also helps to show to others that you’re knowledgeable about your niche. What’s more, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score. All in all, backlinks are critical to help prove to Google your expertise, authoritativeness, and trustworthiness which in return will boost your ranking. Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting.

And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions. Remember, Rome wasn’t built in a day, and neither is a top-ranking website. Continuously monitor your website’s performance and adapt to the ever-evolving landscape of SEO. Stay up-to-date with the latest trends and algorithm changes to maintain your competitive edge.

Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites. The system understands how combinations of words can have different meanings, especially stop words. This makes even so-called stop words relevant in search when they contribute to the meaning of a query. Launched in 2022, Google’s helpful content system is focused on providing the best content to the user. If you can understand the fundamental approach that Google takes, then distracting yourself with semantics is not important.

To find duplicates that may result from inconsistent business names or locations, start by regularly auditing your GBP. To successfully implement guest blogging, start by identifying reputable blogs and websites that cater to your target audience and have a local focus. Reach out with tailored pitches that highlight your expertise and suggest relevant topics that align with the blog’s content.

Assessing your GMB ranking results is key to understanding your business profile’s performance in local search. Tracking specific metrics is crucial to gauge visibility and pinpoint areas for improvement. While these tools themselves do not directly improve SEO, they provide valuable data and insights that can guide SEO strategies. By understanding current rankings and identifying areas for improvement, users can make informed decisions to enhance their website’s SEO.

To put an end to this, Google introduced an algorithm designed to ensure the pages it returned were relevant and high-quality. The answer is a combination of the two with a focus on organic search. Paid search can give you a boost, especially if you are a small or upcoming business. At the same time, organic search is more budget-friendly and sustainable. SEO Anomaly This strategy will not work for everyone and depends entirely on your business offering.